Grow Your Business on R.A.C.E.
List your automotive business, host shop-hosted shows, and reach local enthusiasts on the R.A.C.E. Map. Your listing goes live after our team approves it.
Already run a business on R.A.C.E.? Go to your Business Dashboard
What it costs
Free
Creating a business account and listing your business are both free. That includes the directory listing, your shop profile, Map placement, and shop-hosted shows described below. No payment required. Your listing is reviewed by our team before it goes live.
Optional promotion
Promoted placement is the one paid product for shops — an optional one-time purchase that features your shop for a fixed period. Nothing about being listed depends on it.
Sponsorships, promoted placement, and banner advertising are separate products, bought individually. None of them is required to be listed.
How it works
Appear on the Map — after approval
Once our team approves your business, your shop shows up on the R.A.C.E. Map and in nearby searches so local enthusiasts can find you.
Host shop-hosted shows
Run in-person shows at your location. Publish them to the R.A.C.E. calendar and homepage so the community knows when and where to show up.
QR-gated entry & judging
For shop-hosted shows, attendees scan your event QR code on-site to enter and to judge. Entry and judging happen in person at the event — not remotely.
Drive local traffic
Your profile, hours, contact details, and shows give nearby gearheads a reason to visit and come back.
What's included with a listing
- 🏪Listed in the R.A.C.E. Business Directory with search, map, and category filtering
- 📄Dedicated shop profile page with logo, photos, description, and hours
- 📞Contact info (phone, email, website) visible to the R.A.C.E. community
- 🔧Customer rating system — collect wrench ratings via shareable tokens
- 📍Location-based discoverability — appear in nearby searches
- 🏁Support the R.A.C.E. community and connect with local enthusiasts
Profiles, ads, and Street Team are separate
A business listing is your profile and shop-hosted shows. Paid advertising and the Street Team program are separate — a listing does not include banner ads.
Business Profile
Your listing, shop page, and shop-hosted shows. This is the subscription below.
List Your Shop →Street Team
Community members who promote shows and businesses on the ground — a separate program.
About Street Team →Free
No payment required. Your listing is reviewed by our team before it goes live.
Your listing goes live once our team approves it. Approval is a moderation decision, not a billing one. Map placement is not instant — it follows approval.
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